sábado, 29 de agosto de 2015

Vested Interests: Tabacco advertisments

In class we talked about vested interest and how it influences companies to distort the truth in order to obtain a profit from it. We worked on how it affects tobacco companies and their advertisings with the next two questions:

1) Advertising helps the tobacco because it can disguise a harmful product and alter the evidence so as to  make it seem as something that we need, something essential and beneficial in a certain way.
2-  Cigarettes companies have a vested interest in the profit they gain from the sales of tobacco. Therefore cigarette advertising tend to have distorted the truth, for example regarding the side effects tobacco causes in our health. this is due to the fact that they hide the evidence showing the bad aspects of tobacco effect on us and yet assuring their bussiness. 


 Tobacco industries have a vested interest in gaining the profit of tobacco sales, so that's why they tend to lie or distort the evidence. In this case is showing that, that pipe and the use of it will make the person who smoke happy

Vested interest: Mad men

After watching the first episode of the serie "Mad men" where cigarettes advertisment were discussed we have to analyse how the vested interests appears in this scence and why Peter's idea fails while dom´s idea is accepted.

We can say that the vested interest appears when Don try to explain his idea, repeating all the time that smoking and cigarettes are good and pleasent while is the other way around,because by the time the persons became dependient of the cigarettes and also an other important factor is that brings you health problems. 

Also we have to analyse why peter´s idea is rejected; because his idea consisted on accepting that the tabaco is harmful but at the same time he said that the cars were dangerous for our health but we still buying them. On the other hand Dom compare his company; "Luky strike" with another cigarettes company "old Gold" criticizing them and saying that "Luky strike" arte toasted.